My Portfolio website

What I do

Building Experiences That Perform

I design and develop digital experiences that combine performance-driven marketing with modern, interactive web development. My work sits at the intersection of lifecycle engineering and frontend development—where data, automation, and user experience come together to drive engagement and conversion.

With experience across CRM platforms and modern JavaScript frameworks, I focus on building scalable systems and interfaces that not only look great, but perform reliably across channels and devices.

Lifecycle & Marketing Systems

I build and optimize lifecycle marketing systems that support user acquisition, engagement, and retention. My experience includes developing dynamic campaigns, automating customer journeys, and leveraging data to continuously improve performance.

Working across platforms like Salesforce Marketing Cloud, Adobe Journey Optimizer, Braze, and Campaign Monitor, I implement scalable solutions powered by segmentation, personalization, and A/B testing—ensuring every campaign is both targeted and measurable.

Email Development & Automation

I specialize in building production-ready email systems that balance design, performance, and cross-client reliability. My experience goes beyond ESP usage—I develop modular, responsive email templates using HTML and CSS tailored for complex rendering environments like Outlook and Gmail.

I work with dynamic templating languages including AMPscript, Handlebars, and Liquid to power personalization at scale. From ghost tables and MSO conditionals to mobile-first design and QA workflows with Litmus, I ensure every email is accessible, consistent, and built to perform across all clients.

Interactive & Frontend Development

I develop responsive, component-based web applications with a focus on performance and interactivity. My work includes building modern UIs using React, TypeScript, and Next.js, as well as exploring immersive experiences with Three.js and React Three Fiber.

I’m particularly interested in crafting engaging, high-performance interfaces that blend animation, user interaction, and visual storytelling.

Systems, Performance & Problem Solving

I approach development with a systems mindset–focusing on scalability, maintainability, and performance. Whether optimizing email rendering across clients or improving frontend performance, I prioritize clean architecture and reliable execution.

Accessibility (WCAG), cross–platform consistency, and rigorous QA are core to my workflow, ensuring everything I build is inclusive, stable, and production–ready.

Skills

Frontend

React
Next.js
TypeScript
Three.js (R3F)
Tailwind
Bootstrap

Backend

Node.js
Express
MongoDB
REST APIs

CRM & Marketing

SFMC
Adobe Journey Optimizer
Braze
Marketo
Mailchimp
Klaviyo

Email Development

HTML
CSS
Responsive Email Design
AMPscript
Handlebars
Liquid
Litmus
Email on Acid
MSO Conditionals
Ghost Tables

Tools

Git
NPM
VS Code
Figma
Airtable
Workfront

Other

WCAG Accessibility
SEO
A/B Testing
Performance Optimization

My work

How I think

Lifecycle Engineer building high-performance, interactive web experiences.

Performance has always been a priority. From the beginning of my career, I’ve been intentional about organization, accessibility, modularity, and implementing best practices.

I started by building websites, then expanded into email development—where error-free, precision matters most. Every image is optimized, every line of code is intentional, subject lines and preview text are tailored to the audience, and consistent rendering across email clients (mobile and desktop) is tested twice.

In web developement, my fascination with JavaScript led to a strong foundation as a purist, using vanilla JavaScript alongside HTML and CSS as core building blocks. As complexity grew, I evolved into React. In email development, I transitioned to ESP platforms—where scalability, clean architecture, and personalization became essential.

I don’t build pages—I engineer systems that drive outcomes. I build with the full lifecycle in mind—connecting acquisition, engagement, and retention into one continuous flow. Every touchpoint is designed to work together, not in isolation.

Automation isn’t layered on–it’s built in. I design systems where personalization, timing, and logic work seamlessly to deliver meaningful experiences at scale.

I’m continually evolving my craft. 3D and virtual reality have always been a natural pull for me. I continue exploring new ways to push the web forward—designing immersive, visually rich experiences that blend motion, depth, and interaction using Three.js, React Three Fiber, GSAP, CSS animations, SVG motion, and JavaScript.