Development and optimization of lifecycle marketing campaigns across email, web, and mobile platforms.
- Developed high-volume lifecycle email campaigns supporting onboarding, engagement, and retention.
- Performed QA using Litmus ensuring WCAG compliance and cross-client rendering.
- Implemented accessible, brand-compliant alt text standards.
- Contributed HTML/CSS updates to WordPress-based marketing experiences.
- Collaborated with cross-functional teams using Figma, Airtable, and Slack.